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NRAI plans to overtake major food aggregators Like Zomato and Swiggy

The National Restaurant Association of India announced its new food delivery aggregator platform to give a tough competition
The National Restaurant Association of India announced its new food delivery aggregator platform to give a tough competition to Zomato and Swiggy.

Since 2019, various restaurant partners across the country were protesting against Zomato and Swiggy for lifting their margins. This new NRAI platform would allow services like major aggregators while also sharing data with all its restaurants. With its launch, the new NRAI app could have over six lakh restaurants and hotels.

NRAI – Food Delivery Aggregator

NRAI is presently working on a food delivery aggregator platform intending to take over similar platforms such as Zomato and Swiggy. This platform could have over six lakh restaurants and hotels at the time of its launch. Anurag Katriar announced this new platform yesterday. It will offer various features like ordering food online, delivering food, loyalty programs, and contactless dining alternatives. This move is likely to reduce the restaurant’s dependency on third-party private aggregators like Swiggy and Zomato. Further, the new NRAI platform also confirms that they will transparently provide its services while sharing customers’ data with concerned establishments and allowing them to manage their expenses and lower delivery costs.

Moreover, NRAI also assured that they would not work like Zomato and Swiggy. Many restaurants accuse these major aggregators across the country that they are lifting partner restaurants’ margins with their increased tech cost. Their partners have also charged these platforms for adding new programs without consulting with their collaborators. As per the statement released by Katriar, the association is attempting to control the food delivery space via digital initiatives. They have also formed various small teams to fulfill this goal.

The teams of NRAI’s new platform are currently working on finding and collaborating with various delivery and logistics company for alternatives. They are also exploring social media marketing on platforms like Whatsapp, Facebook, and Instagram. The role of these platforms would be to provide visibilities and various facilities for their partnered restaurants.

The move is significant as Zomato and Swiggy are facing cumbersome protests across the country since 2019 from their partnered restaurants. NRAI and other associations are immensely backing these protests. These protests led to many changes in the policies of these major food aggregators in the previous year. The move by NRAI is pointing at Zomato and Swiggy, the most prominent delivery players in the market at present.