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How Puneet Chawla and Shilpa Sharma are expanding the Indian ethnic market through Jaypore

Jaypore Founders - Puneet Chawla and Shilpa Sharma
Jaypore Founders – Puneet Chawla and Shilpa Sharma

Indian Fashion wear, somewhat heart of Indian market which drives the textile market and generates a tremendous amount of revenue, and hence many brands target to bringing up this sector and get some profits themselves. Contributing to this, the company Jaypore is bringing a difference in the market.

About Jaypore

Jaypore Website Screenshot
Jaypore Website Screenshot

Jaypore (1) is currently a leading consumer brand that offers people with a wide variety of clothing and accessory options deriving ideas from India’s ethnic culture through artisans and craftsmen. They not only have a fashion line, but they also sell out products for home decor like furniture, bed sheets/linens. One can select products according to their needs and requirement with proper taste and designs.

From merely a small startup to a big company now, Jaypore, had the vision to diversify the need of Indians and the quality to embrace the Indian fashion statement. People readily got into their flow, and the portal eventually caught their attention, which paved success towards their way.

How Jaypore Emerged?

Jaypore co-founder - Shilpa Sharma
Jaypore co-founder – Shilpa Sharma

The story goes back to 2011 when their office was just established in a small haveli at Delhi. The company had two principal founders, Puneet Chawla and Shilpa Sharma, who had a common idea of expanding the Indian fashion line on a large platform. Puneet already had the experience of working at ecommerce business and had sold Indian designs to the NRI people living in the USA. Shilpa, too, had a similar idea, and Puneet’s background was making it possible.

Jaypore co-founder - Puneet Chawla
Jaypore co-founder – Puneet Chawla

Therefore, first executing their idea on a small scale, they opened the portal of Jaypore as iPad shopping in August 2012, and seeing the success, they decided to open for a more extensive base and was available to everyone by January 2013.

The Business Model

It is a B2C type of Model and produces products for people to buy. It works like every other shopping app but has its own production house with artisans, craftsmen, and designers. Moreover, they focus on the Sales or Return model and produce in-house apparel and care products. Their main aim is to make Jaypore a Global Brand and grab the attention of every person towards their fashion line and eventually expand Indian taste and vision.

Talking about India, they are increasing at a high level, intending to earn $100 billion by the end of 2020. They want to produce Jaypore as an exclusive brand with appropriate quality and standards and hence, not to face any issues regarding their brand with unsatisfied customers. Therefore, they do not provide shops or franchises to anyone. Jaypore launches with 6 to 10 collections every day for their customers to have an exclusive experience. Today, Jaypore has consumers in 50 countries with a large consumer base.

Marketing Strategies

To make this kind of business successful, one has to take essential and exclusive steps as marketing indeed influences a lot of people and attract people towards the company. Jaypore pays attention to vocal advertisement and as well as digital publications also. They believe that people influence each other to a great extent. One satisfied customer brings more customer and thereby increase the sale.

They advertise actively on Facebook and Instagram, which also attracts people and influences them with their latest styles and collections. Flashbacking to the early days when they were new in this sector, they believed in providing personal attention and went to deliver the packages themselves and got their feedback personally. At an early stage, this made feel people welcomed and influenced them towards their company and products.

Fundings and Revenue Generation

They work like every other ecommerce fashion brand, and after paying designers and artisans for their work, they generate a margin as revenue and through the delivery charges. Hence as people buy, their income is generated.

Jaypore is established as a self-funded business to date, although they got angel investors on board for the first time of their launch but wanted to pave a path themselves. They are exclusive for their reaches and do not plan to sell their firm even after they get a lot more successful. With one or two investors and self-pace, they have invested with three crores altogether, and indeed their business has picked up soo well.