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The Startup Story behind PURSHO – A Digital Marketplace of Saas Products
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Let’s uncover how Shobhit Gupta. hailing from Indore took his first business step without any business stain in his blood. This technology freak and an IIT-ian came up with the idea of PURSHO and found his way to the nomination for the Forbes List of India’s Great People Managers (CEO’s).

What is PURSHO all about?

PURSHO is a digital marketplace to sell Saas products or any digital goods like software, presentation designs, etc. This Saas startup has two sides of sellers and buyers. PUSRHO reduces the efforts and costs for both sides. For example, a seller with a product is unable to find buyers or a buyer who actually wants to implement the product but lacks proper knowledge. 

PURSHO - Website Screenshot
PURSHO – Website Screenshot

In this case, buyers usually end up implementing wrong solutions or giving a high price for the product they don’t actually need for their business model. Hence, the PURSHO reduces the hard work compared to “rent-a-coder”-type outsourcing. With PURSHO, you could see a demo of the code in action before you make your purchase. They don’t just sell their products; they also act as consultants for your business. They try to fit readymade solutions to save your time and money. 

In other words, PURSHO is like a startup with an existing business model one can try before investing in technology and features of choice. You don’t have to create your business model from the scratch instead; you could just ask PURSHO Scouts. They will check the PURSHO Catalog of readily available codes for you. They will also suggest the perfect app with a backend >> Rebrand in your name >> Execute it. This way, PURSHO would help you try a similar business model in your working area without investing lacs. 

They will also help you jot down the additional features required and ask for customization.   

Check out the PURSHO platform here.

 

Principle Focus – Enriching Business

PURSHO was initially an Ecommerce Consultant which supports sellers to enrich your business with e-commerce technique and technology. They develop various solutions for themselves to manage their clients’ work order management. Now, they are developing byte size solutions to accommodate every model for their sellers.

 

The Journey behind the Inspiration for PURSHO

PURSHO founder - Shobhit Gupta
PURSHO founder – Shobhit Gupta

While working with various clients like Amazon UK, eBay, Flipkart, they realized that every seller has various struggles. Most of them struggle in accounting, order processing and weak workflow that usually result in losses. They also learned about their sellers’ operations and found various loopholes in them. This way PURSHO started its journey as a service provider to manage client work order management. 

PURSHO later realized that the technology is not affordable to everyone nor is able to manage. Hence, they started an easy operation solution to make a quick sale and easy-on-pocket. They also got to know that every business needs tools that are pre-made. However, it’s not practical to develop software for each industry. Consequently, PURSHO planned to get the codes from individual developers, white label it (as per agreement) and purchase the source code. This way PURSHO can even customize the codes if needed, while also getting rid of any dependency.    

If the developer is willing to support the PURSHO team as per their term sheet and timeline, they prefer to transfer all the customization requests and share revenue. For developers interested in making some passive income, you may connect with the PURSHO team. They also have interesting positions for small companies with digital products or services.  

 

Challenges Ahead for PURSHO

Team PURSHO

Any startup has a unique set of challenges and problems. However, the PURSHO team leaders are committed to address and overcome these issues. In initial days the team is willing to do various work tasks like engineering, coding, and marketing for their business. They are working to achieve maximum targets even on small funds. Eventually, they are expanding their team size with like-minded people. 

The PURSHO team is striving hard to get the business. For this, they need to convince their potential clients the need to fast track their business with automation. In the present situation, it is very hard to convince the Indian customers for these requirements. However, they are working hard to validate their ideas, make some changes and starting the next day with a creative solution. The PURSHO is ready to make smart choices and is not afraid to face any challenge that comes in their way.  

Comparing India with international regions will make you realize that Indian companies rely heavily on human labor. Unlike foreign founders, the Indian audience is not accustomed to self-service. Hence, the PURSHO needs to try hard to get the Indian market to accommodate to a “One Time Spend” agenda. 

 

Collaboration and First Mile Stone

PURSHO philosophy is

“Never Say No”

The PURSHO needs to have maximum products in its portfolio. Hence, they have partnered with 500+ developers and companies with relevant products. They aim to gain a maximum of happy clients even if they don’t earn anything for their service. 

One of the most leading collaborations of PURSHO was with VODAFONE for IoT. This collaboration helped them to gain experience, learn about the current trend and widen their arms into the global market. With these collaborations, the PURSHO team gained knowledge about corporate culture, business ethics and surviving in any unfavorable situations. Such learnings have helped PURSHO to mold their ways to get the people’s trust and make business.

With such dedication and hard work, PURSHO has now turned their one software startup to 5000+ digital products by 2019. Their aim is not to sell just the product but rather to consult the businesses. They hear their client’s problems, find solutions and get it executed. That’s how they get high conversion rates. 

 

PURSHO on current Growth and Vision

There is a growing adoption of big data, analytics, artificial intelligence in India. Hence, the cloud market in India could grow 3-fold to USD 7.1 billion by 2022 as per the report by Nasscom. The market is getting matured and changing its old practices. This is giving a big shift to a business model. The PURSHO is also incorporating design services like Business Powerpoint Presentation and keynote presentations. Along with this, they have also come up with social media automation tools, chatbots, Data analysis, Business Intelligence, etc. Currently, the PURSHO Scouts are marking their presence in the USA, UK, France, Malaysia, and many others. 

The PURSHO consultants are working with a vision to make technology affordable to everyone. You can kickstart your startup with Pursho Points with just abilities to consult and sales. They also aim to strengthen the support of existing software businesses along with the healthcare industry to manage their compliance. Their main purshology is to make the Saas products wave.

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Rucha Joshi is fueled by her passion for creative writing. She is eager to turn information into action. With her hunger for knowledge, she considers herself a forever student. She's currently working as a content writer and is always interested in a challenge.

Disclaimer: The views, thoughts, and opinions expressed in the article have been curated for our audience and does not warrant a 100% accuracy. All the information mentioned in the article is subject to change according to the changing viewpoints. Feel free to reach us at [email protected] for any change or copyright issues.

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Rucha Joshi
Rucha Joshi
Rucha Joshi is fueled by her passion for creative writing. She is eager to turn information into action. With her hunger for knowledge, she considers herself a forever student. She's currently working as a content writer and is always interested in a challenge.

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