Swiggy follows Zomato to target alcohol delivery

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Coronavirus pandemic has affected many businesses around the world. This has resulted in a complete block of cash flow and income for most of the companies. Fortunately, there is a plus point to this as many new business plans going into action. Swiggy, online food ordering and delivery platform is planning to deliver alcohol to its customers. Even though the Swiggy Super program is shut, the alcohol delivery scheme looks bright. Previously, its biggest competitor – Zomato also expressed its plans to start delivering alcohol amid the coronavirus lockdown.


Termination of Swiggy Super

According to a report, the current Swiggy Super users can avail of the services, but further registrations and subscription facilities are closed. The food-tech giant decided to terminate the Swiggy Super scheme as COVID-19 has taken a toll on the business. The number of subscribers slowly started to diminish as most of the people feared to order from restaurants because of the virus. But, the termination plan is not yet confirmed and is still in the planning stages. 


Home delivery of alcohol

Swiggy is currently discussing this idea with the government and still seeking permission for the alcohol delivery scheme. The rival, Zomato, is also debating the alcohol delivery plans with the International Spirits and Wines Association of India (ISWAI). This is done because it would prompt the consumption of alcohol while maintaining social distancing. 

Before the pandemic, delivery platforms like Dunzo had the alcohol delivery system. However, the High Court banned it last year. 

The ISWAI and many other alcoholic beverage federations of India pleaded to the government to allow the home delivery of alcohol. The government is considering this as the income revenue generated by the sale of liquor weighs up to 35 percent of the total revenue generated. 

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Pratap is an avid reader and he wishes to give back the community something in return. He is currently pursuing Engineering in the field of Computer Science in Bengaluru. He has a genuine passion for writing and spreading it to everyone. He has a thirst for knowledge and always seeking it out and aiming to be a better version of himself.

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