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The story of Meesho: India’s biggest online reseller marketplace
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Millions of people in India are earning money by reselling through Meesho. Here's everything you need to know about this startup.

We live in a world that has a plethora of opportunities for entrepreneurs. If you do not find enough resources, there is always the vast realm of the Internet and social media to help you out. Many have kicked off their businesses by utilizing the influence of social media like Facebook, Whatsapp, etc. It is the next generation sales market for companies and businesspeople. The growing number of users on these platforms is the prominent factor that encourages social media marketing. It also helps the companies to save a considerable amount of money on marketing. Many apps provide you with marketing tools and strategies that can help you to expand your business to social media and gain more customers. Meesho is one such platform that has been assisting small sellers across India since 2015. 

Meesho Founders - Vidit Aatrey and Sanjeev Barnwal

Meesho Founders – Vidit Aatrey and Sanjeev BarnwalThe Meesho app (1) was founded by Vidit Aatrey and Sanjeev Barnwal who are both graduates from IIT Delhi. The name Meesho is short for ‘meri shop’ or ‘my shop’. Through Meesho, you will be able to establish your business on social media like Facebook, Whatsapp, Instagram, etc. You can build customers, improve your transparency, develop a brand name, and sell your products with the help of the tools provided by Meesho. It is the most popular online marketplace in India exclusively for resellers. Meesho online shopping has also become a familiar name among the top suppliers. Women who want to start a business, or earn a considerable income by working from home can enroll themselves as a Meesho seller and kick start a bright future. 

Team Meesho
Team Meesho

Meesho is headquartered at Bengaluru, India and its services are available all over the country. They have sold over 90 lakh products to around 5000 cities in the country. As of now, they have a network of more than one crore resellers and seven crores, customers. The app is genuinely trustworthy and reliable because their commission is only deducted after you have effectively carried out a sale. The payments are also made on the time so that both the Meesho supplier and customer do not have to be concerned about the transaction.

 

How to become a Meesho supplier?

meesho

Becoming a registered Meesho supplier and establishing your business is a piece of cake. You just need to follow the right steps and enter the correct information. The mesh supplier zone is filled with people from all aspects of life such as homemakers, business people, fashion store owners, teachers, students, etc. In order to enroll yourself as a Meesho supplier, you need to download the Meesho app or open the web site. On the homepage, click the icon on the top right corner, which will then display the option ‘Become a Supplier‘. This will lead you to another page with a form that you need to fill in. 

To become a Meesho supplier, you need a GST Identification Number, PAN Card, and a bank account. After you have successfully created a profile on Meesho, you can easily make sales after entering through the Meesho supplier login or Meesho seller login portal. You can promote your business, gather customers, and get orders delivered through Meesho. They take care of all aspects of shipping and delivery so you can give all your attention to the central business. You also get a certified account manager who will take care of your online store and provide advice for the betterment of sales. 

 

How to become a Meesho reseller

meesho

Becoming a Meesho reseller is the best way to earn an income with zero investments. Meesho has more than one lakh products which you can advertise through your accounts or network. You can choose from these fashion and home commodities offered by certified Meesho suppliers. For every sale you make, you earn a profit for yourself. Meesho has more than one crore resellers who make over 25000 rupees every month through this process. All you need to do is start a reseller account on Meesho and login to begin reselling. 

Your primary task as a Meesho reseller is to share the products through Facebook, WhatsApp, Instagram, etc. and reach as many potential customers as you can. Meesho also gives you a weekly bonus of up to 6000 rupees and around 5000 rupees as commission when you make a referral. By obtaining a decent amount of income every month, you learn to be bold and independent. You do not even have to work continuously to earn money through reselling. Meesho extends all their support to the resellers. If you have any doubts regarding the sales, you can visit the Help section and watch the tutorials to get a clear picture. 

You can quickly learn how to promote products through social media effectively. You are also given your very own logo and business card. Through the Meesho community, resellers from all over the country can meet and interact with each other. You can enter the details of your bank account and social media accounts like Facebook, WhatsApp, etc. It is always recommended to start with your friends and family as they are more likely to encourage you to a new venture. You need to know the app thoroughly before you begin working with Meesho. All the tools and features of the Meesho app can improve your sales drastically. 

 

Funding and Investments

Team Meesho
Team Meesho

The prominent investors in Meesho are Facebook, SAIF Partners, Venture Highway, Sequoia Capital India,  RPS Ventures, etc. In July 2016, Meesho was funded by Y Combinator, which is a seed accelerator from California, USA. Meesho was one of the three companies from India which were selected for Y Combinator. Through the summer program of three months, Meesho developed funding of 120,000 dollars. Later in March and August of the same year, an Angel round and Seed round of funding was conducted respectively. Meesho was able to raise 3.4 million dollars in a Series A round of investment led by SAIF Partners in October 2017. 

The Series B round was closed on June 7, 2018, which raised 11.5 million dollars. This round was dominated by Sequoia Capital India along with existing investors. The major investors in the Series C round were DST Partners, RPS Ventures, Shunwei Capital etc. This round, conducted in November 2018, was able to raise a total of 50 million dollars. In June 2019, Meesho became the first startup from India to receive an investment from Facebook. Their latest round of Series D funding was carried out in August 2019, which collected 125 million dollars. 

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Nidhia Sebastian is an English literature graduate who looks forward to a career that complements her passion. Her never-ending love for language has brought her to creative writing. Having an open heart to knowledge is what leaves her with a thirst to explore the world. She believes in living life to the fullest and hopes to convey the same enthusiasm through her words.

Disclaimer: The views, thoughts, and opinions expressed in the article have been curated for our audience and does not warrant a 100% accuracy. All the information mentioned in the article is subject to change according to the changing viewpoints. Feel free to reach us at [email protected] for any change or copyright issues.

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Nidhia Sebastian
Nidhia Sebastian
Nidhia Sebastian is an English literature graduate who looks forward to a career that complements her passion. Her never-ending love for language has brought her to creative writing. Having an open heart to knowledge is what leaves her with a thirst to explore the world. She believes in living life to the fullest and hopes to convey the same enthusiasm through her words.

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