Foodtech giant Swiggy has launched its quick 45 minutes delivery service for groceries and daily essentials and will start with its operations in Gurugram. The delivery will be taking place via dark stores, and customers can place orders via Instamart on the Swiggy app itself, as reported by ET (1).

The launch of the quick delivery service comes at a point where many other major retailers in the market, like Zomato, Grofers, Dunzo, and BigBasket, have already been working towards groceries and essentials in the cities during the pandemic.

Ecommerce giant Flipkart also joined the quick delivery race with its service Flipkart Quick in the Bangalore region recently.

A Swiggy spokesperson said,

“We are currently testing Swiggy Instamart Instamart to see how it augments our consumer promise of enabling unparalleled convenience by making grocery delivery more instant and delightful.”

Addressing the unmet grocery needs of urban consumers

The dark stores refer to traditional retail stores that are converted into local fulfillment centers where the products are sourced from third parties.

The spokesperson added that the company wanted to introduce the convenience grocery category in India through Instamart. Instamart will be addressing the unmet grocery needs of urban consumers who are constantly looking for convenient, time-saving methods.

With this service, consumers will be able to get instant meals, snacks, ice creams, beverages, fruits & vegetables delivered to their doorstep wither within 30-45 min or within 7 am-12 am (serviceable time).

Swiggy plans to offer over 2.5k items from its partner dark stores, with the presence of the dark stores being made strictly virtual. Additionally, Swiggy’s move also came along when the Reliance JioMart expanded to over 200 cities, giving a stiff competition to its established players.

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