ADVERTISEMENT

The Rise of Dating Apps: All is fair in Love and Tech
T

There was a simple way to build a relationship, meet and greet each other, and then the story follows. The bond of a rendezvous at the coffee shop, the honest way to talk and know each other, was the most common way to start a life-long relationship. Imagine the old days, where men and women would meet, and how they "date" during those times? Cut to years later, technology has been responsible for the relationships today to develop "Dating Apps" that have flourished the market. Today, over 50 dating apps help men and women make a change in their lives.

Love is an essential part of Life. We receive love in many ways, from our parents, friends, and pets, and so on. Humans are such emotional beings that we cannot survive without such emotions. Our whole Life deals with creating bonds of trust and hope, friendship, love. In the olden days, Life isn’t the same as today; it has completely evolved. A Man and woman hiding on a branch of a tree are not what hiding Starbucks and sipping coffee would be like. It has changed. How has it changed? Well, we have apps that help meet up strangers; we have apps that help introverts convert, and there are those apps that help people get to know each other and also fall in love; They are called Dating Apps.

The Rise of Tinder

Dating apps have completely revolutionized the market. We have Tinder, which is a common platform where a vast population of men and women use the app, thus building a considerable userbase. The application was established in 2012 in Hatch Labs, a startup hatchery run by InterActiveCorp, the parent organization of Match Group, via Sean Rad and Justin Mateen (previous CMO); IAC is likewise answerable for dating locales Match.com, OkCupid, and Zhenai (China). After at first being tested in a progression of US school grounds, Tinder was turned out entirely to extraordinary achievement, handling 350 million swipes for each day by late 2013, which could be around 4,000 every second, rising to one billion swipes for each day before the finish of 2014. The allowed to-utilize application presented an exceptional membership model in 2015 with added highlights (Tinder Plus), and the third level in 2017 (Tinder Gold). One-off in-application buys can likewise be made. (1)

The Tinder application connects to your Facebook, Instagram profiles, and pulls up your pictures and information. The pictures pulled ould be then attached to your profile. On the other end, the user can observe your pictures and pull up details from your Bio you have written about yourself. The user can swipe left or swipe right, depending on their interests. With its premise in actual vicinity, it forgoes the perplexing calculations used by other portable dating applications. It decreases it to the least complicated level that you may discover, all things considered: actual fascination. Therefore, Tinder has increased standing as a ‘attach application’ – however, with its entrenchment in the realm of present-day dating, it’s normal for Tinder clients to be searching for a more profound association. 

The CEO of Tinder, Elie Seidman, had reported that Tinder was facing Drastic change due to the effect of the COVID-19 Pandemic that shook the world. (2) Over the past months, the app has been receiving a massive base of users every day. The only problem with the epidemic is that it has affected their subscription base. He says that a large number of users have left Tinder due to economic instability. Tinder had reached recorded on March 29, 3 Billion swipes achieved in a day. Tinder has been downloaded around 340 million times since its launch in 2012. However, most of its incomes originate from only 6 million supporters who pay for the gold plan. The rate at which it got those valuable paying-clients declined as lockdown struck.

 

How has the Pandemic affected the Virtual Dating world

Like Tinder, Many other dating has taken the toll of Economic failure during the Pandemic, but the Dating apps have boomed during the Pandemic. How? The Pandemic’s effect of everyone having to stay at home increased users’ interest in exploring people on these dating apps. Tinder, Bumble, and more have had huge user graphs across the months. One user claimes to have used Bumble because he was bored and was also into the dating zone. (3). 

The consensus shows that many in the age range of 25-30 spend their time swiping or scrolling dating apps. More Dating Apps like Azar and the kind of apps work in the same functionality as Omegle (an online chat that enables users to socialize with others without registering) (4). These apps are free to download on the play store and connects you with strangers, getting a chance to speak about their lives. These apps might not be the regular dating apps, but they work with the same conscience. As indicated by a 2018 Nielsen report, there are an expected 13 million metropolitan singles in the 28-45 age bunch with pay upwards of Rs 50,000 every month in the nation. Industry gauges put the potential market for disconnected meetup administrations at about $1 billion.

The Dating app industry estimates to grow at an unprecedented rate. With the youth population exceeding, the dating apps seem to excel. In India, popular dating apps are Tinder, Bumble. The Online Dating statistics for India (5) show the future prediction of 23+Million Indians that would purchase dating subscription plans by 2023. The rate of subscriber will cross the non-subscribers. The Average Revenue per user stats leads higher for Paying users and low at 0-1 for the non-paying users. User max usage at the age range of 25-34 for 51.6%, and slowly progress downwards till 55-64 at 3.4%. India stands at No.3 for the highest revenue providing countries at 323M. USA and China take the Top No.1 and No.2, respectively. The rate of subscriber growth in India has been reducing steeply. In 2018, 201% of paying users now at 66% of paying users existed (due to the Pandemic).

+ posts

My passion is Reading and writing. Basically, an optimistic introvert. Always striving to be better. Writing as a passion leads me to become stronger and focused.

Disclaimer: The views, thoughts, and opinions expressed in the article have been curated for our audience and does not warrant a 100% accuracy. All the information mentioned in the article is subject to change according to the changing viewpoints. Feel free to reach us at [email protected] for any change or copyright issues.

Note: If you buy something via a link on this page, we might earn a small commission on it.

Abraham George
Abraham George
My passion is Reading and writing. Basically, an optimistic introvert. Always striving to be better. Writing as a passion leads me to become stronger and focused.

Leave A Reply

Please enter your comment!
Please enter your name here

related stories

The recent discussion now involves a massive data leak that put the information of students, teachers, and much more in crisis for WhiteHatJr.

WhiteHatJr Data Leak Controversy: Unfolded

0
Not too long ago, a live online coding platform for children, White Hat Jr., scripted a dream escape for itself. Byju's, the poster boy...
The story of Ashok Varma could be deemed as the most praiseworthy and controversial story of an ideal mind whose focus was to shift the market.

Meticulous and determined till the end: the story of Ashok Varma

0
Our world has been most captivated by the ideas of extreme players who took the world by storm, some who pulled the stock market...
It has been understood that Google, has been in talks or is in a state of mind to acquire Sharechat, the Indian social media platform.

Is Google taking the right measures to acquire Sharechat?

0
Sharechat has been India's go-to to engage in a short video and take a peek or have fun after the ban of the international...
Pradeep Poonia, a staunch critic of the edtech firm, has alleged its malpractices and misleading advertisements via social media posts.

WhiteHat Jr Vs. Pradeep Poonia: The Rage Against Silencing

0
Karaj Bajaj, an Indian entrepreneur and founder of the coding platform WhiteHat Jr (1), has filed a defamation suit against Pradeep Poonia, an engineer...
A deal was made with the Reliance group to acquire a stake and a near buyout in the future. Amazon approached Indian-based SEBI to counter-attack the offer.

Future looking bleak for Amazon as CCI decides fate of buyout

0
Read the previous two stories: Battle of Business Rivalry: Amazon Vs. Reliance The Legal Battle Continues Over Indian Retail Industry Deal   The Future Group has...
A conductive and productive working environment is a need of the hour, and coworking spaces are the perfect solution!

Coworking Spaces are Trending in India

0
Today, coworking spaces have changed the conventional work environment. The last five years have witnessed massive growth, and the demand for it is continually...
When Apple slowed down the models of iPhone 6, 7, and SE in 2016 in a scandal dubbed as 'battery gate,' it had affected millions of users.

Apple Batterygate Scandal: Hostility or Goodwill?

0
Apple does not find itself apologizing often, but when it does, it becomes a big deal, like in 2017 when customers questioned whether the...
When you’re starting your company or startup, there are a lot of steps involved in finding and recruiting the right employees.

How startup jobs platform KillerLaunch is helping Indian startups to focus on the right...

0
When you’re starting your company or startup, there are a lot of steps involved in finding and recruiting the right employees. As you’re new to this...
ADVERTISEMENT